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1 – 6 of 6Ben Stickle, Basia Pietrawska and Steven K. Aurand
Purpose – This chapter seeks to understand what occurred with five different types of crime among eight retail sectors during the COVID-19 pandemic in 2020–2021 to allow retailers…
Abstract
Purpose – This chapter seeks to understand what occurred with five different types of crime among eight retail sectors during the COVID-19 pandemic in 2020–2021 to allow retailers to respond to crime, risk, and loss.
Methodology/Approach – Data as reported by police in seven major US cities during the first six months of 2019, 2020, and 2021 were analyzed from a Routine Activities perspective.
Findings – The study results show that crime varied by type and location during COVID-19.
Originality/Value – This analysis provides the first examination of crime across several types and eight retail sectors.
David J. Finch, Leah K. Hamilton, Riley Baldwin and Mark Zehner
The current study was conducted to increase our understanding of factors that influence the employability of university graduates. Through the use of both qualitative and…
Abstract
Purpose
The current study was conducted to increase our understanding of factors that influence the employability of university graduates. Through the use of both qualitative and quantitative approaches, the paper explores the relative importance of 17 factors that influence new graduate employability.
Design/methodology/approach
An extensive review of the existing literature was used to identify 17 factors that affect new graduate employability. A two‐phase, mixed‐methods study was conducted to examine: Phase One, whether these 17 factors could be combined into five categories; and Phase Two, the relative importance that employers place on these factors. Phase One involved interviewing 30 employers, and Phase Two consisted of an empirical examination with an additional 115 employers.
Findings
Results from both the qualitative and quantitative phases of the current study demonstrated that 17 employability factors can be clustered into five higher‐order composite categories. In addition, findings illustrate that, when hiring new graduates, employers place the highest importance on soft‐skills and the lowest importance on academic reputation.
Research limitations/implications
The sectors in which employers operated were not completely representative of their geographical region.
Practical implications
The findings suggest that, in order to increase new graduates’ employability, university programmes and courses should focus on learning outcomes linked to the development of soft‐skills. In addition, when applying for jobs, university graduates should highlight their soft‐skills and problem‐solving skills.
Originality/value
This study contributes to the body of knowledge on the employability of university graduates by empirically examining the relative importance of five categories of employability factors that recruiters evaluate when selecting new graduates.
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Elyria Kemp, Steven W. Kopp and My (Myla) Bui
Brand management has traditionally enlisted visual branding elements, including the brand’s graphic logo, to distinguish and communicate the personality of the brand. However, as…
Abstract
Purpose
Brand management has traditionally enlisted visual branding elements, including the brand’s graphic logo, to distinguish and communicate the personality of the brand. However, as healthcare organizations work to shape how consumers perceive their brand, organizations are also enhancing their brand identity with sound and music by creating a sonic brand. This research paper aims to examine how sonic brands influence consumer emotional reactions and trust in a healthcare provider. It also explores how sonic brands can differentially affect consumers, depending on their level of engagement in their physical and mental health.
Design/methodology/approach
Two experimental studies were conducted that tested the use of a sonic logo for healthcare providers in consumption contexts that might elicit negative emotions, cancer care and mental health care.
Findings
The results suggest that the presence of a sonic logo helped to alleviate negative emotions as well as engender trust in the provider. Findings also revealed that for consumers who are less engaged in their health, a sonic logo served as a peripheral cue by enhancing perceptions of competence and empathy for the healthcare provider.
Originality/value
Findings from this research provide insight into how sonic brands can increase the effectiveness of branded healthcare communications.
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John J. Lawrence and Steven Pharr
Admission standards are commonly employed as a means of maintaining the quality of an academic program’s student pool, and as a result, the program itself. The past decade has…
Abstract
Admission standards are commonly employed as a means of maintaining the quality of an academic program’s student pool, and as a result, the program itself. The past decade has seen a number of efforts to integrate academic content and incorporate models of team‐based learning. While the emphasis and demands of these programs have changed, as well as the expectations of incoming students, admission standards have not. This study considers whether undergraduate business admission requirements developed and validated for traditional curricula remain valid admission standards for integrated programs. The relationship between student performance in various predictor courses and performance in upper level business courses is compared for students in an integrated program and those taking the traditional curriculum. Results indicate that the traditional predictor courses remain valid predictors of performance for the integrated program. Additionally, opportunities for improvement exist in the addition of courses emphasizing communication and reasoning skills.
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